The Downside To UltraCheap Registrars

Some domain registrars only USP (unique selling point) is price.

I’ve mentioned the issues with DirectI’s pricing structures in the past. With the price increase this week I was more or less expecting there to be some kind of backlash, but I wasn’t expecting this:

All the Pending gTLD Transfer Orders (i.e. orders that haven’t yet been executed) throughout your Reseller Chain will be canceled by the system on 12th October, 2007. These orders can be placed again by you / your Customers from 13th October onwards.
Also, the Transfer Orders that are currently in status ‘Awaiting Admin Contact approval’ will also be canceled by the system. These again, can be placed by you / your Customers from 13th October onwards.

Domain transfers can be painful enough in the best of circumstances (clients providing incorrect EPP keys, ignoring emails etc., etc.) but this is a bad joke!
DirectI’s pricing strategy was going to cause issues, but this might be the beginning of the end for some of their resellers.
This kind of mess will cost a lot of people money and business.

By Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade. He also co-hosts the Technology.ie podcast.

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