ccTLD registry managers have been “upping their game” quite a bit over the last couple of years. Whether this was inevitable or is due to the oncoming “threat” of new TLDs isn’t clear. In any case it’s a positive move.
Some of the registries have embraced social media, unveiled slick websites and done some interesting stuff with multimedia. The .ca registry operator (CIRA) has done a few videos that are pretty slick.
Here’s one of them:
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