Under.me Promotes Deliver.me – But They Don’t Have The Domain!

Under.me launched a few months ago as an online underwear shop. It’s backed by Bar Refaeli, the Israeli model, and offers a range of underwear for both men and women.

It’s a great domain and the site looks pretty slick.

But they’ve obviously got a bit ahead of themselves in their marketing..

Over the last couple of days they’ve been promoting a new delivery service under the moniker “deliver.me”

While that might be a great domain, it’s not actually theirs.

It’s still listed as a reserved premium domain name!

While they might be in the process of acquiring the domain name it’s still showing the standard registry reserved whois and holder page:

Kind of embarrassing…..

By Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade. He also co-hosts the Technology.ie podcast.

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