CIRA Releases New Cheeky Ad Campaign

CIRA, the .ca (Canada) domain name registry has released a new advert for a television advertising campaign. The campaign is build around the hashtag #DontBeATraitor and I hope they do more of these.

I love the concept of pushing a country code on the basis of national pride and loyalty so I really like this video ad:

https://youtu.be/QlbRJCdemWc

What do you think?

Personally I think anyone trying to market domain names has to try a bit of humour so this really works for me.

By Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade. He also co-hosts the Technology.ie podcast.

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