Branding is one of those things that many companies spend a lot of time and energy on. It goes from the company's logo down to the choice of font on the notepaper. GoDaddy's logo, up until yesterday, was highly recognisable and hadn't changed much since the company launched over 20 years ago. The new logo is, of course, part of the company's latest pivot. Under the new CEO … [Read more...] about GoDaddy Unveils New Branding
branding
Apple Launch iPad – But Where’s The Domain?
If you work in the domain industry it's only natural that you would put big brands' choices under the microscope to some degree.In the case of Apple they are a very big target.Earlier today Apple released, to much hype, their latest product offering. The iPad.You can read all about its features here, but where would you go to find out about the product itself and actually order … [Read more...] about Apple Launch iPad – But Where’s The Domain?
RegisterFly Rebrands?
I don't check the RegisterFly website that often, so I've no idea when they "rebranded" The most obvious difference is subtle:has become:Not that big a difference admittedly, but still you'd have to ask what they're playing at.Back when RegisterFly was still RegisterFly the emails they sent out were a lot less dodgy as they included tangible contact details in the email footer … [Read more...] about RegisterFly Rebrands?